If you are writing product description pages for your own products or for affiliate products then you will want to read this short article. You will find out how to start your opening paragraphs in an engaging way. Your readers eyes will stay glued on to the screen and you will be able to get your point across. I will present two kinds of opening paragraphs you can pick from. The first one is more direct and engages with humor, while the second one presents a brief historical introduction.
Surprise The Reader With Humor
This is especially useful to put the reader at ease when you determine your audience will be more skeptical tan usual. It also works when you are intending to discuss a more controversial subject. The humorous and surprising opening paragraph will put your reader at ease and more receptive to what you are about to say next. You could say: “The reasons why you will want a classy looking stainless steel kitchen garbage can are difficult to explain. On one hand, you do want a stainless steel garbage can to visually match and supplement the modern style colors of the furniture and the other shiny stainless steel appliances you have in the kitchen. On the other hand, who wants to spend time watching the garbage can?” If you absolutely lack any sense of humor or if you feel your readers lack it, you can use another option for the opening paragraph, a brief historical introduction.
A Brief Historical Introduction
A more relaxed way to ease the reader into reading your entire product description is to include a really brief historical introduction. That can either be a short history of the product or a short history of the manufacturer. Not only will such an opener be an easy and relaxed introduction to your product description, it will also build credibility of the manufacturer, and credibility of you as the expert writer. For example, “The Rubbermaid Company got started in 1920 as a maker of toy balloons. Later, it invented a bathroom mat with suction cups, a huge advance in home and hotel room safety. Today, it specializes in…”
There you have it. Two powerful way to start an opening paragraphs to your online product description. They both will, in their unique ways, engage the reader beyond just the state of curiosity. When written in a brief manner, and when appealing to the reader’s interest, they will engage your reader enough to read to the very end of your page with interest. You will create quite a prospect out of a passer-by. So now that you know how to pick and choose an opening paragraph style, go out and write your next product description for your website. Surprise the reader with humor or give them a brief historical introduction and then watch your click through rates.